Billie 11:11 — a certified sustainable incense brand, based in Australia. The purpose of this product is to feel more aligned to one's self, to set aside time to clear the mind & connect with your peace. Inspired by my daughter and the power of 11:11 which is a subtle reminder, a wish, a hope, a little reminder that we can create our own synchronicity and spiritual presence. The idea behind the packaging was to use recycled packaging which reinforces the idea that it's a sustainable and certified product. We designed all the branding assets and packaging for an elevated experience and emotional connection.