Lean Design Labs

This re-brand is a contemporary focused design, taking the type elements and slicing sections apart, altering their appearance and putting them back together. This design worked around the idea that Lean Design Labs were working on big and fast ideas and turn arounds, pulling things apart, experimenting and the notion of “what happens when I do this”. It was an experimental approach to the design and seeing what could be recreated with the basic type and shape elements. The identity presents Lean Design Labs as a professional, contemporary collective, but one that is also edgy and not afraid to step outside the confines of their work.