FIIT by Fab

The visual identity of FIIT by Fab - Personal Trainer was created to have a modern design that conveys strength, courage and determination, attributes that are needed for those who want to achieve their goals, whether it’s to have a healthier life or feel good about their body. The design within the typography resembles triangular shapes and conveys the image of an active brand, bringing movement, dynamism and subjectively the idea of growth and evolution. The print writing and capital letters also bring strength and attitude to the brand. Just like Fab's methodology, our challenge was to revitalise, through visual identity, representing a determined and dynamic brand, increasing its credibility and strengthening the identification and trust with their audience.