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Brand Strategy

At Sunstone, we’ve got a super secret recipe for building awesome brands. We combine branding exercises with market research and competitor analysis to create a comprehensive manual that’ll make your brand stand out in the crowd.


Our goal is to create a brand that your audience won’t just like, they’ll go nuts for! So, here’s the lowdown on our process. First, we gather your key stakeholders and our creative team together for an intensive branding workshop. We get to know your brand inside and out, figure out your “why” and brand DNA, and start cooking up some strategic positioning and a killer brand story.


Next, we turn all of that into a comprehensive brand narrative that includes market research, competitor analysis, founder intel, and vision. We call it your Brand Foundations. It’ll give your internal team a rounded view of your brand and help you create an engaging brand story, a unique brand voice, key messaging, and a strategic and competitive brand positioning. And we sprinkle it all with some creative storytelling to make it shine!


With these tools and our expert guidance, your brand will be on its way to dominating the market. So, are you ready to create something special together?


What’s included in your Brand Foundations:

  • Brand Story
  • Brand DNA
  • Brand Positioning
  • Brand Values and Tone of Voice
  • Target Audience
  • Competitor Analysis


At Sunstone, we know that assumptions can only get you so far when it comes to creating a compelling brand. That’s why we put a lot of emphasis on research. We’re all about digging deep to find the insights that will make your brand shine. So let’s roll up our sleeves and work together to create a brand that’s unforgettable.